About
You don’t need a generalist. You need someone who can tell the right stories
I’m Clint Wilkinson – a copywriter who works exclusively with wildlife conservation nonprofits to craft the stories of their planned givers (legacy donors).
This is all I do.
I don’t try to do everything – annual appeals, grant narratives, social media, event copy. Those require their own set of specialized writing skills.
I focus on:
- One audience – your supporters who are considering making their own planned gift.
- One service – planned giving stories.
- One outcome – more prospects stepping forward to make a planned gift.
That narrow focus means when you introduce me to a donor with a story to tell, I already understand the terrain. I know how conservation donors think about their legacy. I know what moves a prospect from considering a bequest to committing to one. And I know the specific, true, human detail in a donor’s story that makes a reader lean in and think: that could be me.
I’m Clint Wilkinson.
I served 9 wonderful years as a USAF dental officer, followed by 30 years in the private practice of esthetic dentistry and TMJ treatment.
But Nature and conservation issues were always in my heart, always whispering to me. From my Boy Scout camping days, to hiking the Appalachian trail, to canoing down crystal clear spring-fed rivers, to scuba diving in Guam.
Helping share Wonderkeepers stories affords me great joy.
Here’s what working with me actually looks like
Your job is simple: introduce me to a donor who’s already made a planned gift to your organization – someone willing to share their story. That’s it.
From there, I’ll take over.
I conduct a focused interview – typically thirty minutes – designed to draw out the moments, the memories, and the motivations that make a legacy story resonate. I research your organization’s mission and voice. I will write a story built on proven legacy giving psychology, one that speaks directly to the prospects who are most likely to follow your donor’s lead.
You receive a polished, publication-ready story. No heavy revision cycles. No back-and-forth that eats at your calendar. Just a story you can put to work immediately- on your website, in your newsletter, in your next planned giving conversation.
What these stories actually do
A well-crafted donor story doesn’t just inspire – it does specific fundraising work.
It gives undecided prospects a mirror. They read about a donor who shares their values, their love of wild places, their desire to matter beyond their lifetime – and something shifts. The abstract idea of making a planned gift becomes a concrete, imaginable act.
It gives your development team a conversation starter. A story is something you can share, reference, and return to. It opens doors that a direct ask sometimes can’t.
It gives your planned giving program visibility and momentum – without requiring a major campaign, a new hire, or a budget line you don’t have.
Why conservation. Why planned giving stories. Why now.
Wildlife conservation is personal to me. The organizations doing this work – protecting habitat, recovering species, keeping wild places wild – deserve fundraising that matches the scale of what they are trying to accomplish.
Planned giving is that fundraising. A single bequest can dwarf years of annual gifts. And the donors who make those gifts are often waiting for nothing more than a story that shows them it’s possible, and that it matters.
I write these stories to close that gap. To make it easy for conservation organizations to capture those stories and put them to work.
Let’s find out if we’re a good fit
If you’re a Director of Development at a wildlife conservation organization – and you’re ready to put legacy donor stories to work – I’d love to hear about your program.
Thirty minutes. No obligation. Just a conversation.
