What it’s All About
It’s about what keeps you awake at night…
• Meeting fundraising goals
• Growing planned giving
• Donor retention
• Standing out
• Stewardship
• Engaging younger supporters
• Giving the CEO meaningful stories to tell
• Proving marketing’s value
It’s about what you’d love for people to say about your conservation organization
“I’ve never seen another conservation organization quite like yours.”
“I’ve been thinking about leaving a gift”
“I trust your organization”
“I want people to remember me for being involved in your cause.”
It’s about what your supporters are looking for
• Identity
• Meaning
• Belonging
• Hope
• Inspiration
It’s about the stories of your own “Wonderkeepers”
Wonderkeepers = the exceptional people behind the scenes of a nonprofit. People who do what they do for conservation out of love.
People who give and serve because they have fallen in love with a special slice of Nature.
Nurturing the next generation of Wonderkeepers
It’s about telling the right kind of stories
Stories designed to increase emotional commitment to your mission – and stimulate generosity – will feature:
– Specific details: sights, sounds, tactile sensations, and smells associated with the habitat – or the species;
– The featured hero’s first experiences with Nature…and how they came to fall in love with it;
-The hero’s goal: a desire to include a special place or species as part of their autobiography, their legacy;
– And, your organization as the trusted steward of the subject’s gift or donated time.
It’s about telling the stories of your very own Wonderkeepers
A well-told story, rich in detail and imagery, with a compelling plot and a relatable central character, has the power to draw a reader “into” the story.
Stories that create trust…build emotional connection…and lead to generosity.
Stories about people who have contributed to your mission because they fell in love with the slice of Nature you protect.
To set up a friendly, no-obligation conversation, click the button below.
“It’s been said that next to hunger and thirst, our most basic human need is for storytelling.” -Khalil Gibran
I’m Clint Wilkinson. The Wildlife Conservation Storyteller.
