Services
One conversation with your Wonderkeeper. A Story that inspires others to respond in kind
Telling the stories of your planned givers is the most cost-effective fundraising tool your organization can use.
I’ll Help you build a donor story library
A single legacy donor story is powerful. But conservation organizations that build a library of stories – representing different donor ages, backgrounds, and motivations – see something multiply.: prospects start finding themselves reflected in more than one face. The more mirrors you hold up, the more people step forward.
That’s why I’ve structured my services to grow with your program – whether you’re placing your first story or building something bigger.
Uses for the Story
The story can be used in ways that feel natural to your organization:
- A feature on your website
- A case study that can be included in a direct response mail or email outreach
- A social media post
- A piece within your planned giving materials
- A story included in an annual report or donor communication
Package 1 – The Foundation story
- A dedicated donor interview – conducted by me, typically 30 minutes
- Full story research, including your organization’s mission, voice, and planned giving program context
- A professionally written, publication-ready legacy donor story
- One round of revisions based on your feedback
- Delivery in your preferred format, ready to publish.
The result: A story your team can use immediately – on your website, in your newsletter, in donor conversations, and at events. A single story that earns its investment many times over with every planned gift it helps inspire.
Package 2 – The Story Trilogy
For organizations ready to build momentum.
Three stories. Three donors. Three distinct windows into what it means to leave a conservation legacy.
A trilogy gives your planned giving program something a single story can’t: range. A retired teacher…a young professional…a lifelong member…they may all love your mission, but they arrive at legacy giving by different roads. When prospects see their own road reflected, hesitation dissolves.
Included: Everything in the Foundation Story, times three – plus:
- Strategic donor selection guidance – I’ll help you choose donors whose stories will complement each other and cover the widest prospect territory
The result: a solid start to building a planned giving story library. Stories you can rotate in your newsletters or blog throughout the year.
“This sounds like a lot of effort on our end.”
It isn’t. Your only job is to introduce me to a supporter who has already arranged their planned gift. I handle the interview, the research, the writing, and the revision work.
The result is something your team couldn’t produce even with twice the time.
“We’re a small team on a limited budget”
Legacy donor stories are among the highest-return investments in planned giving fundraising. A single bequest – inspired by a story on your website – can represent years of an annual fund revenue. The investment is modest. The return is not.
Want to chat?
Click the Contact button below to start a no-pressure, fact-finding conversation.
