Free Resources & Recommended Books
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What should the story behind a planned gift include? Here’s a free primer. Click below to download.
Storytelling and Legacy – Recommended Books
On the power of using stories in fundraising:
The Storytelling Fundraiser
The Brain, Behavioral Economics, and Fundraising Story
by Professor Russell James III
Seeing Through a Donor's Eyes
How to Make a Persuasive CASE for Everything from your Annual Drive to your Planned Giving Program to your Capital Campaign
by Tom Ahren
Stories THAT Stick
How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
by Kindra Hall
Neurogiving
The Science of Donor Decision Making
by Cherian Koshy
Made to Stick
Why Some Ideas Survive and Others Die
by Chip Heath & Dan Heath
The Storytelling Non-Profit
A Practical Guide to Telling Stories That Raise Money and Awareness
by Vanessa Chase Lockshin
Story Wars
Why those who tell – and live – the best stories will rule the future
by Jonah Sachs
The Dragonfly Effect
Quick, Effective, and Powerful Ways To Use Social Media To Drive Social Change
by Jennifer Aaker and Andy Smith with Carlye Abler
On defining a legacy: the power behind planned giving
Man's Search for Meaning
A book for finding purpose and strength in times of great despair,
by Viktor E. Frankl
The Reasons of Love
“In The Reasons of Love, leading moral philosopher and bestselling author Harry Frankfurt argues that the key to a fulfilled life is to pursue wholeheartedly what one cares about” -Amazon.com
by Harry G. Frankfurt
The Seasons of a Man's Life
“The most ambitious account of the adult life cycle” – Newsweek
by Daniel J. Levinson
The Stories We Live By
Seven Cultural Myths That Fail Us and the Story That Never Will
by Timothy Keller and Michael Keller